What I can bring to your table.

5x

Healthcare Advertising and
Marketing Judge for RX Global
and Manny Awards.

330+

Projects successfully executed annually, to budget and with
optimized results.

85%

Reduction in staff
turnover by fostering core values
and closer collaboration.

69K

Campaign engagements across
online and offline tactics promoting
‘Disease Awareness’

“MatchPoint is judged on the quality of our written and visual products. We are repeatedly congratulated for the consistently outstanding visual communication and professional design of the completed documents handed to our clients. Sam was directly responsible for the vast majority of that visual quality. ”

— Benjamin Reid
Director, Matchpoint Consulting Pty Ltd.

Gilead HCV Disease Awareness Campaign

Situation: We were awarded a market development campaign to drive Primary Care Physician (PCP) engagement with hepatitis C, a disease they were not primarily screening for or treating.

Solution: After initial market analysis to understand the PCP mindset, we developed a strategic branding campaign to address the misconceptions/gaps.

Creative deliverables: Initially the campaign addressed the “what” messaging ‘HCV can be cured’—As awareness of HCV curability increased, we shifted our campaign to focus on “how” messaging—especially PCP implementation of the patient identification and treatment process.

My role: This required a visual and messaging system to quickly and clearly communicate “how” to our audiences across multiple materials. I concepted several approaches and landed on this very clean, organized approach.

Results: Dramatically raised awareness and believability of key messages among PCPs. The screening and diagnosis rates increased.

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

Article submission sharing industry insights titled ‘The Foundations of Brand Building’ for PharmaVoice.

Driving brand growth, optimizing brand equity, and ensuring brand consistency requires strategic and visionary leadership.

See some of my examples.

Make it stand out

“As a CD, she kept our creative team on task, on time, and always pushing for the best creative solution. She knows DTC, direct to HCPs, websites, and digital sales aids. Sam is prolific, fast, and gets it the first time. She never lost her cool or her sense of humor, or her optimism in times of heavy workloads.”

— Dave Rockenbaugh
Creative Director, BMC

“Sam is one of those few creatives who is as professional as she is talented. Her excellent managerial skills ensure that she is an exceptional leader who can rally her art team and create an outstanding deliverable, no matter how tight the deadline.”

— Mike Minnella
Associate Creative Director, Scout Agency

“Samantha has an extremely positive and enthusiastic nature, in addition to a very dedicated work ethic. She would be tremendous asset to your company and has my highest recommendation.”

— Patrick Boutellier
General Manager, Rolex Australia

“In lots of ways, Sam is the ideal creative partner. She has a wealth of original ideas, is fun to collaborate with, and is direct and constructive with her feedback. So many tricky projects were made easier and better - thanks to her creativity and leadership.”

— Brett Bakshis
Associate Creative Director,
Boundless Life Sciences Group